who am i?

Jerron Smith uses the working name “thepixelsmith” to denote a connection to the craftsmen of old. Though instead of metal or paint he works with a medium unique to the 20th century; the pixel. A multimedia guru and skilled designer he likes to describe himself as an animator, designer,editor, & educator; a renaissance man of the 21st century. He is a multi-faceted artist and video creator and has worked in a wide variety of different media. He has experience in both digital video/television production, and post-production as well as extensive knowledge of the Web and Print Design industries.

"Design is the search for a magical balance between business and art; art and craft; intuition and reason; concept and detail; playfulness and formality; client and designer; designer and printer; and printer and public."

Valerie Pettis

"Design is a plan for arranging elements in such a way as best to accomplish a particular purpose."

Charles Eames

"Design is where science and art break even.."

Robin Mathew

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Project Description




Informational graphics are the visual representations of information, data or knowledge. They take information that would otherwise be presented in a way that is not visually appealing and repackages it into a dynamic, engaging format.
The infographics that I can create for clients cross a wide range of different forms. Some can be as simple as re-envisioning a way to display a bar graph or pie chart while others may be more illustrative.
Informational graphic design isn't about the designer themselves it is always about creating a medium that best displays the data for the viewer.