who am i?
Jerron Smith uses the working name “thepixelsmith” to denote a connection to the craftsmen of old. Though instead of metal or paint he works with a medium unique to the 20th century; the pixel. A multimedia guru and skilled designer he likes to describe himself as an animator, designer,editor, & educator; a renaissance man of the 21st century. He is a multi-faceted artist and video creator and has worked in a wide variety of different media. He has experience in both digital video/television production, and post-production as well as extensive knowledge of the Web and Print Design industries.
"Design is the search for a magical balance between business and art; art and craft; intuition and reason; concept and detail; playfulness and formality; client and designer; designer and printer; and printer and public."
"Design is a plan for arranging elements in such a way as best to accomplish a particular purpose."
"Design is where science and art break even.."
This is an animated logo for a gaming collective named the Soldiers of Justice.
The logo was itself created in Adobe Illustrator. The vector shapes were then taken from Illustrator and added to an After Effects composition as masks. Using the Video Copilot plugin named Element the masks were extruded to create three dimensional shapes which were then animated.
Background audio for this project was provided by royaltyfreekings.com.